1). Identify The Ideal Target Audience With These 5 Tips By : Debbie LaChusa
Narrowing your focus to one primary group of people is often difficult for small business owners. They want to help everyone ó and very often their product or service CAN help a variety of people.
It also goes against human nature to narrow your focus in order to grow a business. Common sense seems to tell us if we want to grow our bu...
2). Greet While You Vend By : viojieley
Sending a simple hi and hello to a long time friend or someone you just met at the train station has become much easier these days. You can just log on to your computer, type you message and click the send button. You can also just dial his or her number and in an instant you can talk to him or her and extend your greeting. Modern technology has in...
3). Your Site Logs Can Help You Make A Ton Of Money By : Matt DeAngelis
Iím a busy guy. I own several traditional brick and mortar businesses, and I spend a lot of time online. Since last month Iíve been spending a lot of time working on this blog and re-orienting myself on the Net.
So every morning I let my four dogs out, grab a cup of coffee and toast a bagel, then run upstairs and get on my computer. So...
4). Viral Marketing By : Jane Foster
This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on, every method of marketing must be employed and utilized.
It doesnít matter if you have a killer product or a fantastically designed website, if peo...
5). What Does Multimedia Mean and How Can it Help My Business? By : sundial
The term multimedia simply means many ways of communicating. Media is the plural for medium and the word originated in the field of advertising over 50 years ago. The following are all examples of multimedia, they all relate to each other and are powerful tools in the advertising industry.
Graphic Design for print and web
6). Article Marketing & Free Publicity For Your Website By : Daphne Succes
An increasing number of website and business owners are turning toward a new approach to advertising and, best of all, itís free. Article marketing, as it is technically known among webmasters, is achieved by translating expertise into a written article and effectively promoting it across the web. This can be achieved by the use of blogs, content d...
7). Consistent Marketing Provides Big Rewards By : Alicia Smith
Being inconsistent when it comes to marketing your business can be a recipe for disaster. Nothing is more irritating to a potential customer than inconsistency.
When we consciously create consistent messages, brands, systems and communications, our customers begin to relax and know that we are trustworthy and reliable. This consistenc...
8). So What's In It For ME? By : Gihan Perera
Make sure that the words you use on your Web site are
benefit-oriented rather than feature-oriented. Instead
of telling your potential customers what your product
can do (features), tell them what it can do for them
(benefits). In other words, describe the product in terms
of the result it offers rather than the produc...
9). Vintage Posters as Valuable Investments By : viojieley
Advertising posters have first become popular in the 1800s. The method of printing known as stone lithography was first developed for posters in this period. This printing method was an exciting form of art that brought out colors for people to see. Today, posters are available in all forms and sizes and are used for many different reasons.
10). Stop Chasing Away Customers! Bad Copy Is Your Worst Enemy By : Meredith Pond
Every day, more and more of us begin new online business ventures, hoping to make a better living or just a little extra on the side. And every day, more and more of us fail.
This may seem like a negative attitude, but unfortunately, it's the truth. The Internet is a great place to do business, but finding real success is like finding ...
11). IT Marketing: Measuring the Response By : Joshua Feinberg
A really important part of the whole IT marketing effort is tracking and measuring. In this article, you'll learn how itís really important to track what the response is and ultimately you want to track how many of the responses converted into sales.
At the absolute minimum, you want to see what kind of inquiries come in from the diffe...
12). 7 Positive Ways to Turn Complaints into Assets By : Allyn_Cutts
1. Be Prepared...
Let's face it...you can please some of the people all the time, but you'll never manage to please all of the people all the time. There will be unhappy customers...that's the way life is. There's not a lot you can do about it...or is there? Being prepared to take a loss to keep a customer happy may seem like poor business se...
13). For Business Names And Tag Lines, Popularity Shouldn't Rule By : Marcia Yudkin
Don't turn your search for the perfect name or tag line into a popularity contest! Two instances of this have crossed my path recently.
First, someone I know asked people to vote on the best title for a forthcoming book. That's unwise, because what people say they like in a book title:
* Doesn't necessarily distinguish th...
14). Small Business Marketing Tips By : michael_harrison
If youíre a small business owner, you probably donít have a lot to spend on marketing. Thatís okay, many small businesses arenít taking full advantage of the many opportunities they have for marketing their business in basic ways that cost little or nothing to implement.
There are a number of things you can do to leverage your existin...
15). Marketing Apathy By : Alicia Smith
Are you suffering from feelings of indifference or a lack of concern when it comes to marketing your business? Do you lack the passion that's necessary to attract customers to your business?
Marketing apathy, characterized by feelings of passiveness, disregard, and a lack of interest is widespread among today's businesses. This attitu...
16). 3 Reasons You Should Attend Seminars By : Damon Zahariades
If you have never gone to an online marketing seminar, you're missing out.
I know what you're thinking...
"Seminars are expensive."
That's true. They are. Some of 'em cost over $5,000. Even the lower-priced parties are around $2,000.
"It's a pain in the butt to attend."
Again, that's ...
17). FULL COLOR POSTCARDS AN INEXPENSIVE ADVERTISING ALTERNATIVE By : Jinky
Full color printing services are probably one of the most expensive printing services in the past but with the development of new printing technologies full color printing has become an affordable printing service.
One form of advertising material that commonly utilized full color printing is a postcard. Postcards especially those tha...
18). Producing Catalogs that Sells By : viojieley
Catalog print jobs can often be time consuming and intricate. Schedule conflicts, management decision disputes and inventory delays often interrupt the print job. That is why, for every catalog printing project, it is important to plan carefully and effectively lay down your ideas and designs in order to create a catalog that efficiently presents y...
19). Put Your Best Business Face Forward With Affordable Graphics By : Robert Gillen
We all know how important first impressions are. Like they say, you never get that second chance to make one. This holds true in our personal lives as well as in business. No matter what kind of business you're in, the first impression you make on a potential customer or associate can make or break the deal.
This is why it is so import...
20). What Every Marketer Can Learn From Jerry Seinfeld By : Neil Sagebiel
Jerry Seinfeld didn't call it quits because his audience wanted him to end his TV series. No, the comic turned TV star decided it was time to go.
In an interview before the final "Seinfeld" episode, Katie Couric posed this question: "Youíre the number-one sitcom, the leading program for a network and the most-watched show on television...
21). Article Writing: Can It Help My E-book Sales? By : Nicole Dean
Question: I wrote an e-book and I have a sales page selling it. Can I use article writing to promote my e-book?
Signed, Where are the Sales?
Dear Where are the Sales,
Absolutely. In fact, I highly recommend it.
Itís a perfect fit. Think about it. Youíve already got the content, and you obviously donít m...
22). Ten Phenomenal Marketing Tactics By : Allyn_Cutts
1. An Ounce of Prevention...
How often do fads come and go? Sometimes they're here today and gone tomorrow...other times they're here to stay. Yeah, the problem is that it's pretty darned hard to predict exactly what will happen in the market place this year, much less for the next decade. Just look at the Internet...how much has it impacted ...
23). Teasing Colors in Printing Services By : Maricon Williams
People are basically visual creatures. They are easily turned on by what they see. The outrageousness of the design, graphics and colors teases their sense of sight. It sends excitement and thrill that generates more appetite to stare longer and be charmed.
Among design, graphics and color, the latter is the most difficult to show acc...
24). Establishing A Customer Loyalty Program By : Trevor Marshall
A lot of companies nowadays are coming up with various customer loyalty programs to ensure bigger profits for their companies. This may seem to be quite a worn idea already for a customer loyalty program but people, no matter how wealthy they are, actually enjoy getting freebies every now and then.
1. The Concept
25). 3 Foolproof Ways To Outsmart Your Competition By : Allyn_Cutts
Let's face it...competition is here to stay. There will always be someone waiting in the wings to woo your customers away from you and into their realm. Yeah, you're always going to have to be on the lookout for new ways to outdo the competition, but there are 3 ways you can minimize the impact they have on your business.
1. Implement ...
26). Full Color for Stunning Brochures By : viojieley
Have you ever feel so engrossed in something so beautiful and breathe taking? Perhaps a picture or image of a person or a scenic spot that you just find it so difficult to take your eyes off it. If you have, have you ever wondered what made you stare? Well, most of these pictures become attractive because of its color. Yes you read it right, color ...
27). Press Releases: Mom-marketing Finesse By : Jan Verhoeff
ďWelcome to Mom-preneur Colorado!Ē Says the sign out front. Moms from everywhere gather in the great state of Colorado for Ė you guessed it Ė a seminar for moms who run their own businesses. From selling candles to selling Avon, coaching high end professionals in their careers to leveling the playing field for marketers everywhere Ė these momís roc...
28). Why It's Important To Know Which Country Your Website Visitors Are Coming From By : Robin St. Louis
You probably know exactly how many visitors you get to your website and to individual pages on your site. You probably know which are new visitors and which are those returning several times per day. And I'm sure you would agree it's important to know those kinds of statistics.
Now it's becoming increasingly important to know WHICH COU...
29). How To Get Your Subscribers Begging For More By : Anton Cheranev
Just as an experiment, a friend of mine subscribe to ten different opt-in e-mail marketing lists to see which ones are effective. Many websites and online businesses have resorted to sending promotional materials to people who have subscribed to them in an effort to boost their sales or traffic. Opt-in email marketing sends newsletters, catalogs up...
30). How to Choose the Right Niche Market By : CarlDufour
When you begin marketing on the site, it's not easy to decide where to begin. You know you can't compete with the large companies on the net. Niche marketing is therefore much more effective. Here is some information on choosing a niche.
Analyze what you are selling or what you want to sell. It should be in an area where you have gaine...
Browse Pages: 1